FILM-FORWARD.COMReviews of Recent Independent, Foreign, & Documentary Films in Theaters and DVD/Home Video
THE YES MEN
Satire is the choice of weapon for the Yes Men, a group of sincere pranksters
with a conscious. Having launched a Web site lampooning George W. Bush in
1999, they set their sights on the World Trade Organization, "the UN of
commerce," attacking its economic policies toward smaller, developing countries.
Through this site, which mimics the WTO's, they receive invitations to speak at
business conferences and on television as WTO representatives. This amiable
documentary follows Andy Bichlbaum and Mike Bonanno (founder of the Barbie
Liberation Organization) on three worldwide stunts. The first speaking
engagement is in Finland, where Bichlbaum, as Hank Hardy Uhruh, poses the
question, "How did workers ever become a problem?" Declaring the American
Civil War unnecessary, he asserts that in regards to slavery, the market would
have "sorted it out." All this before he reveals the pièce de résistance: the
management leisure suit -a gold lamé space suit with a protruding phallus.
And in their most outlandish trick (nine months in the planning), the Yes Men
propose to a class of indignant college students a method for McDonald's to
recycle the world's resources. Aided by a hilarious computer animated
demonstration, this parody would make Morgan Spurlock (Super Size
Me) proud.
The film is more engaging and less predictable than Spurlock’s corporate
broadside as the cameras follow the thirty-something whiz kids
through the detailed planning stages, the mishaps, and then the execution. Less
agitprop or a call to arms, The Yes Men is more amusing than
enlightening. One wonders if the pranks could be too easily laughed off or if the
Yes Men's ingenuity could be used to a more legislative or educational purpose.
(Bankrolling their elaborate schemes and international travel is recording mogul
Herb Alpert.) Even those who get the joke are not challenged. Nothing is asked
of them or the viewer, and the apparent acquiescence of the Finnish might be
due to polite reserve rather than acceptance. The origins, let alone the practices
of the WTO are only skimmed. (The Corporation deals with the dark of
side of international trade, but even there, the WTO is only in the background.) Kent Turner
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